Privacy Policy
Last updated: 23 February 2026
This Privacy Policy explains how DealDirect collects, uses, discloses, stores, and otherwise processes personal information when you use our website and related services.
1. Information we collect
- Contact information you submit, such as email address and name (where provided).
- Preference and intent data, such as selected categories and optional product comments.
- Communication records, including contact form submissions and support messages.
- Technical and usage information, such as device/browser data and site interaction metrics.
2. How we use information
We use information to:
- deliver deal alerts and related service messages;
- improve and personalize content, deal matching, and user experience;
- operate analytics, anti-abuse, and security controls;
- conduct marketing, promotional, and commercial activities;
- create and use audience segments and predictive models;
- support business operations, financing, partnerships, and strategic transactions.
3. Disclosure and commercialization
Subject to applicable law, we may disclose personal information to service providers, advertising partners, affiliated entities, lead-generation partners, data and analytics providers, and other commercial counterparties for the purposes described in this policy.
We may also share, license, transfer, or otherwise commercialize personal information and related audience insights in connection with campaigns, partner offers, business model development, and corporate transactions (including merger, acquisition, restructuring, financing, or asset sale).
4. Marketing choices
You can opt out of direct marketing emails at any time by using unsubscribe links or contacting us. Opting out of marketing does not prevent us from sending essential service or legal notices where permitted.
5. Storage, security, and retention
We use technical and organizational safeguards designed to protect personal information. No method of storage or transmission is fully secure, and we cannot guarantee absolute security. We retain information for as long as reasonably necessary for operational, legal, and commercial purposes.
6. International processing
Our providers and partners may process information in multiple jurisdictions. By using the Services, you acknowledge that your information may be transferred and processed outside New Zealand, subject to applicable law.
7. Your rights
Depending on applicable law, you may have rights to request access to, correction of, or deletion of your personal information, and to object to certain processing. To make a request, contact us using our contact page.
8. Policy updates
We may update this Privacy Policy from time to time. Updates become effective when posted on this page.